Hirono Brick Lane Spray-dyed Long-Sleeve T-Shirt

The Hirono Brick Lane series is a collection of collectibles and apparel associated with Pop Mart’s first fashion-focused retail concept store in London, which opened in February 2026. The series features the introspective character Hirono, created by artist Lang. The series marks a strategic shift for the brand, integrating Hirono’s emotional and artistic aesthetic into wearable design and lifestyle accessories rooted in East London’s cultural landscape.