When POP MART opened the Hirono Store on Brick Lane in East London, it became the brand’s first UK fashion-concept store, dedicated entirely to Hirono, the introspective character created by artist Lang.
The store launched a run of exclusive apparel, homeware and accessories you could only get in person. Exclusive, desirable… but hard to get hold of if you are up North, like me.
Now most of those Brick Lane exclusives are available to buy through the Hirono Store on TikTok Shop UK. Even better, it regularly runs flash sales and coupons and has livestreams where you can see the clothing and ask questions.
Here is a tour of the highlights, all now linkable from our drop pages.
Hirono homeware
Just this morning, I noticed that the Hirono Rock Balancing Lamp was added to TikTok Shop. This is pretty exciting because, as far as I know, this lamp only came out last week in the Brick Lane store. It’s a sculptural table lamp with a stacked-stone stem.
This is one of the most expensive items in the store, but I wanted to post about it today because there are summer sale coupons running, and those coupons knock £50 off the regular price.
You can check the product listing to see if you’ve got the coupon (TikTok only shows coupons to logged-in users, so use your phone).
The Living Wild Barricade Incense Burner and the hooded Freedom Island Cloak Blanket were popular on the official opening day live, especially with coupons.
Hirono apparel
I will be straight here: Hirono apparel isn’t going to come cheap, and that applies irrespective of where you get it from.
That said, I bought one of the caps and was quite surprised at the quality when compared with a normal baseball cap. These pieces are a cut above, and the price reflects it.
The Whisper Within Poet Laureate Jacket in Slate and the Inner Fortress Short-Sleeve T-Shirt lead the Whisper Within range, while there’s a Final Whistle Grey Striped Polo Shirt and matching Pitch Crew Socks in the football-inspired Final Whistle series.
How to buy
TikTok Shop is the best place to find these pieces at a good price. Tap the Buy on TikTok Shop button on any of the drop pages linked above to go straight to the listing.
Right now, the store is only available to Pop Mart collectors in the UK.
Shop the full Hirono Brick Lane collection
Here is every Hirono Brick Lane product now on TikTok Shop UK. Tap any item to go straight to the listing — coupons show for logged-in users on the app.
