POP MART’s new London flagship at 149-151 Oxford Street, on the corner of Berwick Street, is now open. It opened at 10:00 on Friday 23 October 2026 (source: POP MART UK’s Instagram). POP MART UK calls it its new London flagship (source: POP MART UK’s Instagram).

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Opening day

• Doors opened at 10:00 on Friday 23 October 2026 (source: POP MART UK’s Instagram).
• Free gifts with purchase for the opening celebration, only at this store, first come, first served, while stock lasts. You get the one gift for the highest spend you reach: a UK Tattoo Patch with any purchase, a Twinkle Twinkle Be a Little Star Series shakeshake (one of two designs) when you spend 40 pounds or more, a SKULLPANDA The Mirage Series rotatable fridge magnet when you spend 65 pounds or more, and a UK LABUBU transparent umbrella when you spend 100 pounds or more (source: POP MART UK’s Instagram).
• Two UK-exclusive THE MONSTERS items from the GO AROUND WITH POP MART series are first released here on 23 October, while stocks last: the UK-Exclusive Storage Bag and the UK-Exclusive Pendant (source: POP MART UK’s Instagram).
• The MEGA SPACE MOLLY Iconic Coca-Cola Rocket, a display piece for a MEGA SPACE MOLLY, is released on 23 October exclusively at this store (source: POP MART UK’s Instagram).
• Special products for the opening at this store: three Peach Riot Siren’s Song figurines (Poppy, Gigi and Frankie), the Zsiga The Duel Figurine and the Angry Molly Crocs “Angry Cheese” Co-branded Figurine (source: POP MART UK’s Instagram).
• From opening day, 23 October, this store has restocks of the aespa Memorable Picks Series Figures, the RIIZE Memorable Picks Series Figures and the RIIZE Fluffy Club Series Vinyl Plush Doll Pendant (source: POP MART’s Instagram).
• POP MART says to “stay tuned for exclusive products, special activities and exciting surprises” before the opening (source: POP MART UK’s Instagram). We add each one here when POP MART names it.

Opening weekend photobooth

• A LABUBU CAT MODE ON themed photobooth runs at this store from Friday 23 to Sunday 25 October 2026.
• It is free when you buy anything at the London Flagship. The offer is only at this store.
• You take home a special keepsake to remember your visit.

From POP MART UK's Instagram.

Lucky Bell free gift, 23 to 30 October

• From Friday 23 to Friday 30 October 2026, buy anything at this store, show your receipt to the staff at the Character Wall, then ring the Lucky Bell for one free gift, chosen at random (source: POP MART UK’s Instagram).
• Only purchases made at the London Flagship count, and your receipt must be dated the same day you take part. Gifts are available while stocks last (source: POP MART UK’s Instagram).

Opening hours

• Monday to Saturday: 10:00 to 22:00
• Sunday: 12:00 to 18:00

Source: POP MART UK’s Instagram.

Getting there

The shop is on the south side of Oxford Street, on the corner of Berwick Street. The nearest stations are Tottenham Court Road, whose Elizabeth line entrance on Dean Street is about 3 minutes’ walk east, and Oxford Circus, about 5 minutes’ walk west. POP MART gives the postcode as W1D 2JF, which was retired in 2014, so if your map app can’t find it, use W1D 2JG.

How it differs from 262 Oxford Street

The new London flagship POP MART differs in terms of space.

POP MART already has a store a few minutes west, on the other side of the road, at 262 Oxford Street. That store opened on 22 June 2024. The new store is the one POP MART calls its London flagship. It has around 19,000 square feet of shop space over the basement, ground and first floors, as reported by trade press. POP MART has not said whether it plans to keep both stores on Oxford Street.

Every POP MART store in London is on our POP MART London page.

POP MART first confirmed the store in an Instagram post about an Ayan Deng signing event on 4th November, 2026. 

POP MART’s parent company bought the building in July 2025. Trade press reported a price of around £63m, and planning applications are in progress for POP MART signage. 

The store is located at 149-151 Oxford Street and 59 Berwick Street opposite the new Harry Potter store. It was formerly a Matalan store.

The Harry Potter shop opens on 4th November, 12 days after POP MART.

Blind Box Jude at the site

Blind Box Jude filmed the building on 7th September, 2026.

@blindboxjude

Have I found the new POP MART Oxford Street flagship?

Watch this video on TikTok

POP MART UK announced the opening on Instagram on 16 October 2026. It calls the store its new London flagship and says exclusive products, special activities and surprises will follow before the opening.

First spotted on POP MART UK’s Instagram.