Last updated: 17 June 2026
This privacy policy explains how Blind Box Reviews (“we”, “us”, “our”) collects and uses personal data when you visit blindboxreviews.com. We are the data controller for this website. If you have any questions, you can reach us through our Contact page.
What we collect
We keep data collection to a minimum. We do not run user accounts, sell products directly, or take payments on this site.
- Analytics data. We use Google Analytics 4 to understand how visitors use the site — for example pages viewed, approximate location (country or region), device and browser type, and how you arrived. This is collected through cookies and similar technologies, and your IP address is processed by Google to provide the service.
- Affiliate link data. When you click a link to AliExpress or another retailer, that retailer may set its own cookies so we can be credited if you make a purchase. We never see your payment details.
- Information you send us. If you contact us, we process the details you choose to share (such as your name, email address and message) so we can reply.
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- Newsletter signups. If you subscribe to our newsletter, we store your email address (using MailPoet) so we can send you updates. You can unsubscribe at any time using the link in every email.
- Technical logs.
Our hosting provider may keep standard server logs (such as IP addresses and request times) for security and reliability.
Why we use it and our legal basis
- Analytics cookies — based on your consent, which you can give or withdraw at any time via the cookie notice.
- Replying to enquiries — our legitimate interest in responding to you.
- Affiliate tracking — based on your consent and the retailer’s own terms.
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- Sending our newsletter — based on your consent, given when you subscribe and withdrawable at any time.
- Security and reliability
— our legitimate interest in keeping the site running safely.
Cookies
The site uses cookies for analytics and affiliate tracking. You can control these through our cookie notice and your browser settings. For full details, see our Cookie Policy.
Who we share data with
We do not sell your personal data. We share limited data with service providers who help us run the site, including Google (analytics) and affiliate partners such as AliExpress. These providers process data under their own privacy policies.
International transfers
Some providers, including Google, are based outside the UK. Where data is transferred internationally, it is protected by appropriate safeguards such as the UK International Data Transfer Agreement or an equivalent mechanism.
How long we keep it
Analytics data is retained according to our Google Analytics settings (typically up to 14 months). Messages you send us are kept only as long as needed to deal with your enquiry.
Your rights
Under UK data protection law you have the right to access, correct, delete or restrict the use of your personal data, to object to processing, and to data portability. To exercise any of these, contact us via our Contact page. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk.
Children
This site is not directed at children, and we do not knowingly collect data from anyone under 13.
Changes
We may update this policy from time to time. Any changes will be posted on this page with a revised “last updated” date.